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WDT, owners of the Firetrap brand, wanted to create a new high profile online presence for Firetrap that showcased the brands new repositioning. The site is the first e-commerce venture by the brand taking advantage of latest best-practice in design, structure, navigation, content presentation, e-commerce tools and functionality.
The brand and retail website for Firetrap combine bold and innovative design with a user-friendly and intuitive architecture. The site is a platform for all of Firetrap's brand communication and activities throughout the year with sections devoted to fashion, events and Firetrap's seasonal campaigns.
Tangent One achieved this by predominately using typography together with a messy, contemporary urban backdrop combined with model shots and product assets. Navigation and functionality was key in delivering the brand experience.
