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Faber and Faber, the UK’s leading independent book publisher, chose Tangent One to develop its new web presence. The new website, which includes fully integrated e-commerce, represents a complete re-think of Faber’s web presence, and places it’s digital strategy at the heart of all of its marketing activity.
The previous site, also created and built by Tangent One , was five years old, and in summer 2007 Tangent One proposed the entire presence and strategy behind the site be changed. Tangent One held workshops with all departments of Faber to find out what each wanted to see on the site, and the implications for the site design of Faber’s strong film, drama, poetry and music lists.
It was essential we spent as much time as possible researching. The book market and the way brands present themselves online has changed considerably since we built the last Faber site. As specialists in the book market we are aware of what other publishers are doing, both good and bad, and it was important that the new site capture the essence of Faber: it’s independence, design heritage, history and it’s forward-thinking approach to the digital environment
The new site provides a platform for Faber Finds, the groundbreaking print-on-demand imprint for out of print books, and is the primary channel through which these can be purchased. The ability for users to browse titles has been increased considerably; all titles can be searched for by detailed categorisation and through the use of tagging. The tagging approach was developed in close partnership with Faber, and their in-depth knowledge of the Faber catalogue was applied to every title available on the site, creating groups of ‘American poets’, ‘murder mystery’ books and ‘Nobel Prize-winners’, for example.
